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Mastering Millennials: Understanding What Motivates Them and Causes Them to Take Action is a short nonfiction book that is targeted towards professionals who want to understand the “Millennial” Generation. It is geared towards corporations who are trying to build brand loyalty and win the business of Millennials. This generation cannot be overlooked because they have the combined spending power of over five hundred billion dollars a year. The book is also geared towards leaders who are trying to coordinate their places of business between three distinct generations (the Baby Boomers, Generation X, and the Millennials). This book also includes thoughts directly from a Millennial. Look for the # throughout the book for her insights.
- Sales Rank: #1215336 in Books
- Published on: 2014-11-02
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .18" w x 6.00" l, .26 pounds
- Binding: Paperback
- 78 pages
About the Author
Jason Seyler has successfully developed and built a corporate team with Millennials over the last ten years. He has sold over $100 million in products to Millennials in the last five years, and has coached and developed thousands of Millennials in the past few years of his career. Jason brings a broad-ranging expertise in the development and management of business, client development, human development, systems, and sales channels, as well as an uncommon drive for success to all companies he works with.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A Pamphlet Not a Book
By Denise Ryan
I ordered several books on this topic - The Gen Y Handbook by Spiegel, Y in the Workplace by Lipkin & Perrymore, Generations Inc., by Johnson and Johnson, and Managing the Millennials by Espinoza, Ukleja, and Rusch. All of which are far, far better works on the topic. This book is being returned to Amazon, more for principle than the money. It is printed in a gigantic font size and has very little content. I have to say that I am very surprised by all the positive reviews - there's just not much here. Save your money and buy something that has some content and some thought put into it.
0 of 0 people found the following review helpful.
Fantastic read, a must for all hiring managers
By Dan Mancuso
Jason does a phenomenal job of putting the millennial generation into perspective with this book. As someone who is part of the millennial generation I think this book is something all hiring managers need to read to help better understand us and what we can and will do. The book is a great read and gets directly to the point of how to hire, manage, and retain millennials in this ever changing world. Highly recommend to everyone!
0 of 0 people found the following review helpful.
This is an amazing book! As a hiring manager it truly gave ...
By Mejs
This is an amazing book! As a hiring manager it truly gave me a greater awareness of how to train, motivate and empower millennials in the workplace. The book as actually made me rethink my strategy in developing and working with my new 2 interns. This book was well written and I really appreciated how Jason incorporated thoughts from an actual milleninan. Thank you Jason and Stephanie!
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