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How to Master Cultural Diversity “Completely Updated & Revised” A straightforward and above all practical guide to help you bridge the cultural differences that you face. Whether you're in business, a student or a frequent traveller, this eBook will help you better your intercultural communication. The Struggle Are you struggling with your counterpart on the other side of the world? Or do you find it difficult to get your foreign colleagues work the way you want? Are projects running over time and budget because team members from different cultures don’t seem to understand each other? What you need is cultural intelligence and intercultural competence. In these current turbulent economic times the focus for international companies must be on Marketing & Innovation – both in order to become and to remain successful. In this regard, the role of culture in international business has a key impact on international sales, marketing, recruiting, retaining, managing work teams as well as on mergers and acquisitions. Culture is behind everything an organization does or wants to do. Consequently, in the international and multicultural business arena, it is not uncommon for misunderstandings and other communication difficulties to occur. Both have negative effects on people and businesses and therefore, an organization’s overall effectiveness. And ultimately on the bottom line. Get this book now and avoid those intercultural miscommunications.
- Sales Rank: #2832813 in Books
- Published on: 2014-11-29
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .28" w x 6.00" l, .39 pounds
- Binding: Paperback
- 124 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
A Must Read If You Have Customers From Other Cultures!!!
By bionicman97
As the economy has changed, my company has started working more globally. One of the greatest difficulties we have found is understanding the different nuances and cultural differences between our us and our customers. We had gotten so used to the way that we operate in the U.S. that we kind of took for granted that our international customers would understand us. This book has been a great help in overcoming these cultural differences so that we are better understanding where our customers are coming from to ensure that their are far less miscommunications and misunderstandings. I am very grateful for this book as it has really helped improve our customer relations and, as a side effect, lowered our stress level in the office.
4 of 4 people found the following review helpful.
Concise and informative overview covering every aspect.
By Andrew Molloy
A great overview and makes good use of external resources to cover pretty much all aspects of culture and how they apply to business. A lot can seem like common sense but like many things that seem like common sense, until you read it you never think of it. This will be an invaluable reference and resource for me going ahead with both selling internationally and targeting specific markets guiding how best to approach it by asking myself the right questions about those markets. This is a concise guide with all useful information and not much repetition and bloat you get in a lot of niche business books.
3 of 3 people found the following review helpful.
Improve your cultural awareness
By John Titgemeyer
An interesting view on cultural differences and how to understand them to improve your business relationships. While I don't do too much business globally, living in Canada I do work with people that have moved here from so many different parts of the world. It's useful to understand who you are dealing with when certain cultures seem overly antagonistic, do not use sarcasm, agree with everything you say or don't want to appear that they don't understand what your are talking about. That is the kind of knowledge that can improve your relationships and ensure you get the results you are looking for.
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