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Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.
The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise—what’s included here works across the board and can very quickly make an impact.
Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social:
•Content – Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment.
•Social – Using social to build awareness, trust and drive high quality leads.
•All Together Now – What the future holds for content and social and what it means for marketers.
•The Credits – The essential resources you need to stay on top of trends in content and social media.
No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.
- Sales Rank: #359281 in eBooks
- Published on: 2014-11-07
- Released on: 2014-11-07
- Format: Kindle eBook
Review
"Storytelling, rock n roll, and secrets to creating remarkable content. B2B marketing just got sexier. Pay attention, marketers! A must-have guide to creating content that rocks is here." -
- Ekaterina Walter, author of the Wall Street Journal bestseller "Think Like Zuck" and co-author of "The Power of Visual Storytelling"
"This book is little like having Axl Rose show up in your living room to play a house party. You can't help but be blown away."
- Ann Handley, Chief Content Officer at MarketingProfs Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good
"Jason Miller is to content marketing what guitarist Vivian Campbell is to metal. He's rocked with everyone in the business, and he's played on countless hits. In "Welcome to the Funnel," Miller brings an ensemble band together to provide a boxed set of rocking content licks."
- Joe Chernov, VP of Marketing (Content), HubSpot
"Jason Miller isn't going to waste your time with theory or pontification. This book is jammed full of immediately useful best practices, marketing hacks and other practical tips to accelerate the impact, efficiency and ROI of your marketing efforts. Time to turn it up to eleven!"
- Matt Heinz, President, Heinz Marketing Inc
About the Author
Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music.
Jason is a frequent contributor to top marketing blogs Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Authority Intensive, Inbound, Content Marketing World, Social Fresh, Microsoft Convergence, and more.
When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80's metal karaoke, and winning at Seinfeld trivia.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Rare How-to book
By Erin Jacobs
Welcome to the Funnel should be the go to book for any professional involved in the demand cycle for their organization, from marketing to sales and even service. Jason Miller offers more than just insight into the changes taking place in modern marketing, he offers a rare how-to list of instructions; even listing the vendors and apps he uses to build and track success in his own career. And he does it in a way that is laugh out loud funny and inspiring. One of my favorite lines, "Writing sucks, and it’s hard. The people who enjoy writing are already making a living from it, they are called authors".
From SMB to Enterprise, from Marketing Specialist to CMO there is something for everyone to learn, gain and enjoy in this new marketer’s handbook. – Erin Jacobs, 20 Year Member of the Marketing Nation
3 of 3 people found the following review helpful.
You are going to becoming a content marketing rockstar!
By Bryan Eisenberg
Jason is a content marketing rockstar! It isn't because of the great content virtually every marketer has seen since he has been at Marketo and LinkedIn (and he had the metrics to prove it), but because of how he breaks down every detail needed to have an amazing content "road show." Jason shares how to get your content produced, how to make it stand out from the noise, how to make sure it is getting shared and how to measure its success. If you are looking to amplify your content marketing success your team must read this book.
3 of 3 people found the following review helpful.
This one goes to 11!
By Chris Buehler
Plain and simple, I was blown away. The approach of how this book delivers the path to success is unparalleled and explains, in specific detail, what you need to know in order to turn your social and content marketing up to 11. Welcome to the Funnel is the most comprehensive walk-through of exactly "what you need to know and how to do it" I have read in the social and content marketing space. I highly recommend adding this to your "greatest hits" collection of rock 'n' roll content awesomeness.
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