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Whatever It Takes: Journey of Success and Excellence in the World of Hospitality, by Robert Cohn
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My name is not Rockefeller, or Buffett, nor Jack Welch, all famous business people, who you have most likely heard of at some point in your life. My story is different; I never ran a large company, I am an immigrant from the “Old World”, from the Netherlands, from a Jewish family, who lived through the horrors of World War 2, who had to hide, and who lost many in Hitler’s camps. Born 12 years after that horrible war, I chose my own path, not joining the family enterprise, and spent over 20 years in the hospitality field in the United States, all by chance. The adventure started in 1982, when times were tough in Europe, and work was very hard to come by. My story is that of an immigrant, who moved up the ladder in corporate America through hard work, and sweat, driven to succeed. Ultimately you, the reader, will be the judge, and decide if my story has any merit: it attempts to give you an overview of the combination of European values, in American business, as it deals with various ways of doing business, ranging from “quality first” to money hungry Wall Street big wigs. You may draw conclusions, what is best, making money over all other things, or trying to be ethical in every way, while making “a buck” along the way. In addition, I attempt to make somewhat of a comparison between, what I grew up with in the Netherlands, and the United States of America. It is my sincere hope, that you decide how to do business in America in the best possible way and it is my hope to motivate those, who are excited about business, whether in hospitality or elsewhere.
- Sales Rank: #2885292 in Books
- Published on: 2014-11-10
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .48" w x 5.50" l, .55 pounds
- Binding: Paperback
- 192 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Long term view in a short term world.
By Randy O'Connor
A excellent explanation of the behind the curtain view of hospitality industry. Robert does a wonderful job of describing his transition of European values and quality to American profitability and bottom line. It is refreshing to see that there are still people in the industry that still believe in not only taking care of your guests, but your employees too. Robert teaches that a longer term view of the business will sustain itself for generations.
1 of 1 people found the following review helpful.
useful and inspiring book
By SAPIR
Inspiring book based on practice and not only theory. If I had a restaurant this would be a must read for my staf. Well written and enjoyable too! I recommend it.
Leo Sapir
0 of 0 people found the following review helpful.
based on my experience with Robert Cohn the book is going to be excellent. I wanted to be the first to review ...
By Jeffrey Kokinacis
I have not even read the book yet. But I know, based on my experience with Robert Cohn the book is going to be excellent. I wanted to be the first to review it and all I'm doing is stating that quality in insures quality out. Robert is and has always been pure quality.
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